Mainstreamers:
I am working with Sarika and the psychographic group we are researching is 'mainstreamers'.
Our example couple are called 'Tom' and 'Kim' who enjoy listening to music that features in charts (like Jessie J and Ed Sheeran) and enjoy watching movies that are currently viewing in cinemas. They are also interested in popular TV programmes that are on during the evening (Emmerdale or Hollyoaks as an example). The couple aren't interested in offensive programmes (for example Eastenders). Tom and Kim would both be considered to be in the social class 'B' as they are both qualified high school teachers. In their free time they like going out to Starbucks and watching a movie with each other and sometimes when the weather is nice they go for a stroll through the park.
Mainstreamers are likely to read 'The Guardian' or 'The Times' which are both paper but could also be read on tablet. They enjoy having Sky to watch films and popular shows in their free time after a long day at work. Additionally, they enjoy listening to 'Radio1' or 'Capital FM' on their journey to work to keep updated on the weather and their local surroundings.
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