Institution research. (Bush)

Research E4 and BBC3 - two channels that boast a similar target audience to your brief. For EACH channel, research the following:

Channel history
When did it start broadcasting? What was the critical reception? Any controversial moments? What genre of programmes is the channel best known for?

Notable successes
What TV programmes have been most successful for the channel? Why do you think they were so successful? Are any of these programmes similar to your idea for a new TV programme?

Target audience
Look carefully online and you'll find a detailed breakdown of the target audience. For example, E4 has an excellent sales webpage that contains links to incredibly informative Powerpoint documents that outline E4's target audience and key statistics in great detail.

Write up the demographic breakdown of the channel's target audience. Once you have done that, write an analysis of the target audience stating what psychographic groups might watch the channel and also what brands or lifestyle choices viewers would be interested in.

E4:
E4 began transmission on 18 January 2001 at 8.30pm with a night hosted by Ali G.

New Girl - critical reception 5.3

2007: Big Brother Row
The allegedly racist bullying of Bollywood actress Shilpa Shetty by her fellow Celebrity Big Brother housemates provoked an international incident. Channel 4 bosses defended the programme, saying it was "a good thing" it had provoked a debate.Questions were raised in Parliament, effigies were burned in India and crowds were banned from attending Jade Goody's eviction. But Ofcom ruled the station had breached its code of conduct and ordered it to make a number of on-air apologies.

Historical and drama programmes.

Notable success:
-The Inbetweeners
-The Big Bang
-Friends
-Big Brother 

Age: Under 18s (63%) 18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%) 

Gender: Female (59%)  Male (41%) 
Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

BBC3:
Their plan was for BBC Knowledge to be renamed BBC Four, and indeed this took place in 2002, and for BBC Choice to be renamed BBC Three.

4.2/4.1

Drama, documentaries and comedy

Notable success:
- Doctor who
- Eastenders
- Spendaholics

Age: 16 to 34-year olds
But In 2008 it reached 26.3% of 16–34-year-olds in digital home.

Our content needs to have potential to innovate across platforms. BBC Three should provide an environment for the development of new ideas and talent and for existing talent to take risks, becoming a genuine laboratory for BBC One and BBC Two.