Learner response. (Halsey)

By including behind the scenes footage, the audience would have had a better insight to how the programme had been filmed and how dedicated the crew was. This is seen by the crew being frozen and even swimming in the frozen water just to achieve their goal (getting penguins to belly flop). Additionally, it also creates humour because you get to see how the crew got along with each other and also how they dealt with situations (when a crew member got run over by penguins). Additionally, it shows a positive brand image as the crew seems friendly and it creates the idea that they are doing it out of free will and they are not forced into the job. They seem to enjoy the company of the penguins alongside the weather conditions. It is also interpreted that the crew see it as a once in a life time experience due to their reaction being so positive.