1) Ill Manors: film review
2) Ill Manors: trailer analysis
3) Ill Manors: TEDx lecture
4) Ill Manors: music video
5) Ill Manors: broadcast platform concluded
6) Ill Manors: print platform (newspaper interviews)
7) Ill Manors: print branding
8) Ill Manors: e-media Tag London campaign
9) Ill Manors: e-media social networking research
10) Ill Manors: official website analysis
11) Ill Manors: institution research
12) A Field In England: reading, research and questions
Friday, 13 March 2015
Monday, 9 March 2015
Ill Manors Print: Branding. (Halsey)
What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The central image is appealing as it is an actor from the film who is holding a gun. The idea of the gun being before on top of the title and the character is behind suggests that the gun holds the most power, it is very iconic in the film. Additionally, the central image is quite appealing as it is an estate which is suggested by the blocks of flats, they are also leaning in over the character/title which suggests that it is very tough to get out of and it is the estate which is influencing the youth. Also, the colour scheme used is quite dull which gives the impression that the film is quite rough and isn't full of enthusiasm.
What design features help identify the Ill Manors brand?
What design features help identify the Ill Manors brand?
The tag-line beneath the title, 'A Ben Drew Film' it is right below the title which is the main focus so it draws more attention to the producer's name. It benefits the movie as the target audience would see this and recognise straight away and proceed to watching the movie.
What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The colour scheme is quite discomforting as it is dark colours with a dark yellow as the character throws up. Also, the title of the movie is quite large and stands out as it is white on black and yellow on black which are both contrasting colours.
What design features help identify the Ill Manors brand?
The character Riz Ahmed is used on majority of Ill Manors texts which makes it well known and also the title is the same on every text.
What examples of synergy can you find with the broadcast platform or other print examples?
The use of the colour scheme creates the same idea and also both print texts contains the same actor, Riz Ahmed. Additionally, the title is the same font throughout.
What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The colour scheme is quite discomforting as it is dark colours with a dark yellow as the character throws up. Also, the title of the movie is quite large and stands out as it is white on black and yellow on black which are both contrasting colours.
What design features help identify the Ill Manors brand?
The character Riz Ahmed is used on majority of Ill Manors texts which makes it well known and also the title is the same on every text.
What examples of synergy can you find with the broadcast platform or other print examples?
The use of the colour scheme creates the same idea and also both print texts contains the same actor, Riz Ahmed. Additionally, the title is the same font throughout.
Learner response. (Halsey)
By including behind the scenes footage, the audience would have had a better insight to how the programme had been filmed and how dedicated the crew was. This is seen by the crew being frozen and even swimming in the frozen water just to achieve their goal (getting penguins to belly flop). Additionally, it also creates humour because you get to see how the crew got along with each other and also how they dealt with situations (when a crew member got run over by penguins). Additionally, it shows a positive brand image as the crew seems friendly and it creates the idea that they are doing it out of free will and they are not forced into the job. They seem to enjoy the company of the penguins alongside the weather conditions. It is also interpreted that the crew see it as a once in a life time experience due to their reaction being so positive.
Friday, 6 March 2015
Ill Manors e-media: Tag London campaign. (Halsey)
Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Ill Manors tag London campaign was one of Plan B's promotional methods. He had used social media to promote Ill Manors movie. The twitter account was called TagLondon where he would tweet about his opinion towards the Government and Britain using the hashtag "#ILLMANORS".The idea of the campaign having over 7,000 tweets and over 300 tweets which had made it onto some of London's most famous tourist attractions would promote the film largely because it would be a representation of what the youth of London really think about the Government.
How does the Ill Manors Tag London campaign help to promote the film?
It helps the fans get involved and give their opinion alongside get recognition. Also, the campaign has a short name which would create a buzz when people hear of it.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The Ill Manors tag London campaign was one of Plan B's promotional methods. He had used social media to promote Ill Manors movie. The twitter account was called TagLondon where he would tweet about his opinion towards the Government and Britain using the hashtag "#ILLMANORS".The idea of the campaign having over 7,000 tweets and over 300 tweets which had made it onto some of London's most famous tourist attractions would promote the film largely because it would be a representation of what the youth of London really think about the Government.
How does the Ill Manors Tag London campaign help to promote the film?
It helps the fans get involved and give their opinion alongside get recognition. Also, the campaign has a short name which would create a buzz when people hear of it.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The Tag London campaign is a way for fans to get involved. Also, it is similar to the FaceBook page.
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Why might user-generated campaigns like this be more successful than traditional media campaigns?
People can view other's opinions and also feel free to voice their own too. Also, as the target audience are the younger generation, they are always surfing the web.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target audience: 14-23 year old who are still in education. 'Pfft' suggests colloquial language so can't be that old.
Link: Music video as it contains youngsters and the tweet contains vocabulary from the youth of today.
PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 12-20 year old who are not that involved in education, 'sick' suggests that they are involved in slang. They are also mainstreamers who seem to care more about materialistic objects.
Link: TEDx as Plan B had spoke in the same form as the youth, making it relatable for them.
#'ILLMANORS YOU CAN'T EAT MONEY... BUT YOU CAN EAT THE RICH'
Target audience: 20-33 year old of the D/E demographic group. This is because the tweet focuses on the rich people in a negative way.
Link: Music video as is goes against the rich people like politicians.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target audience: 14-23 year old who are still in education. 'Pfft' suggests colloquial language so can't be that old.
Link: Music video as it contains youngsters and the tweet contains vocabulary from the youth of today.
PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 12-20 year old who are not that involved in education, 'sick' suggests that they are involved in slang. They are also mainstreamers who seem to care more about materialistic objects.
Link: TEDx as Plan B had spoke in the same form as the youth, making it relatable for them.
#'ILLMANORS YOU CAN'T EAT MONEY... BUT YOU CAN EAT THE RICH'
Target audience: 20-33 year old of the D/E demographic group. This is because the tweet focuses on the rich people in a negative way.
Link: Music video as is goes against the rich people like politicians.
Ill manors - website. (Halsey)
How does the Ill Manors official website promote the film?
This gives the audience a better insight alongside a better feel of the atmosphere that is within the movie. The colour scheme used gives an additional feel to the atmosphere as it is dull and looks emotional.
What examples can you find of the Ill Manors brand on the website homepage?
You can find the Ill Manors Album and the Trailer alongside the information about Ben Drew and his role.
What links does the website offer?
It offers links to Plan B's album, magazine print and navigation around the website.
What examples of synergy can you find between the website homepage and the print/broadcast platforms?
An example of synergy would be when the Film is available alongside additional information and details regarding the film. Props and characters would also be visible for the audience so they would get a better insight of the atmosphere.
An example of synergy would be when the Film is available alongside additional information and details regarding the film. Props and characters would also be visible for the audience so they would get a better insight of the atmosphere.
List the links to social media on the website homepage. Why are these important?
Facebook: https://www.facebook.com/illmanors
Twitter: https://twitter.com/illmanors
Wednesday, 4 March 2015
Feedback. (Bush)
- Use 'swag' once - change slogan.
- Get rid of issue number.
- Have 'Exclusive' on the left.
- Research Cosmopolitan.
- Change title and change 'Problematic' font.
- Pull quote - change font.
- Justify text.
- Page numbers.
- Headline.
- Final programme info.
- Consider drop caps.
- Paragraphs - smaller.
- Get rid of issue number.
- Have 'Exclusive' on the left.
- Research Cosmopolitan.
- Change title and change 'Problematic' font.
- Pull quote - change font.
- Justify text.
- Page numbers.
- Headline.
- Final programme info.
- Consider drop caps.
- Paragraphs - smaller.
Thursday, 12 February 2015
Photoshop tutorial. (Bush)
Black&White:
Select what you want to change (magnetic lasso tool). Select image. Click 'black and white' and adjust to preference.
Remove background:
Select the background (magnetic lasso tool). Then delete.
Adjustment layers:
Make the pictures look professional. Add filters. Add a new layer turning the shape in colour as well as the picture. Then choose what areas of the shape to colour by using the layers. Use levels to make dark areas even darker, and light areas lighter.
Select what you want to change (magnetic lasso tool). Select image. Click 'black and white' and adjust to preference.
Remove background:
Select the background (magnetic lasso tool). Then delete.
Adjustment layers:
Make the pictures look professional. Add filters. Add a new layer turning the shape in colour as well as the picture. Then choose what areas of the shape to colour by using the layers. Use levels to make dark areas even darker, and light areas lighter.
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